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FOIL THE BLUES: Killer hair color paints your whole world bright

You won’t find too many mothers-to-be in their hair stylist’s chair the day before they are scheduled to give birth.

But that’s where Whitney Lloyd, 30 of Hingham, was before the birth of her second child - getting her last highlights before being induced the next day.

Black roots had grown in, and Lloyd wanted to welcome her baby with bright tresses. Plus, with a newborn, she didn’t know when she’d have time to get back to the salon, she said.

“It’s amazing when your roots come in, you feel like that one inch is the color of your whole head - dark,” Lloyd said.

A hair color change can transform one’s personality in more ways than one, said beauty industry insiders.

Senior colorist Amy Fournier foils Whitney Lloyd's hair. photo by Lisa Bul

Coloring her hair a deep blonde since she was about 15, Lloyd said fresh highlights uplift your spirit.

“You feel so drabby with grown-out roots and dull color,” she said. “After this, I’m ready to go out on a date night with my husband.”

With almost 25 years experience coloring hair, Ronit Enos, 41, and the owner of Maxime Salon in Hingham, said the right color can even go so far as to make some women feel more confident.

“When you wear beautiful hair you can wear anything,” Enos said. “You don’t even need makeup. If your hair looks good, you feel good,” Enos said.

In the chair next to Lloyd sat Shannon Taylor of Hingham. Taylor, who has three young children ages 6, 4 and 1, walked into the hair salon with a drab brown bob seeking something brighter. Two hours later she walked out with golden highlights and a renewed energy.

On the other extreme Enos and senior stylist Amy Fournier said they have seen women gain enough confidence to leave dead-end relationships and make career changes.

“They see themselves differently and become more confident when they leave,” Fournier said. “You feel put together with good hair color.”

Having had no color done on her hair for the past three years, Taylor was a blank canvas for Enos.

She put Taylor through a typical color consult that’s a lot like a doctor drilling a patient on her medical history.

Enos fired off questions like “What’s the main colors in your wardrobe?” “How much makeup do you normally wear?” “Are you allergic to any medications or have any allergies?”

In the end Taylor’s instructions were: “I just don’t want to be full blonde.”

“That won’t happen,” Enos guaranteed. “We’re going to make you golden light blonde with honey tones.”

Enos showed Taylor some photos of what she was talking about in a binder titled “Brunettes,” which shows photos of darker-to-lighter transformations.

“Oh, that’s really pretty,” Taylor said.

Image consultant Lori Johnson agreed look-at-me hair color can boost women’s self-esteem as well as enhance their beauty. As owner of Your Best Image in Randolph for the past 14 years, Johnson has helped hundreds of clients coordinate their makeup, wardrobe and develop their own style.

“What you wear and how you look changes your attitude and changes people’s perception of you. It changes the way you are treated, boosts self-esteem and the service you get is better,” Johnson said.

Lloyd stopped short of saying killer hair color gives her more confidence.

“I don’t want to admit that,” Lloyd said, laughing.

Lloyd said she once had a red color around the holidays and felt really “pale and awful.”

“I got a lot less attention,” she said.

Another reason she colors: “Coming here is a treat, a break from life.”

Coloring your hair is a costly commitment. Depending on the application method, you’ll need to get it re-done between six and 10 weeks. At upward of $120, it’s expensive.

“They’ll do what it takes because it makes such a difference,” Fournier said.

By Dana Barbuto

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